Azi se lansează noul iPhone. N-am avut niciodată unul, not an Apple man myself, dar povestea procesului de creație a primului iPhone e captivantă. E probabil si prima dată cand cineva a pus cuvintele superstar si engineers unul lângă altul:
Instead, Forstall had to make a strange pitch to superstar engineers in different parts of the company: “We’re starting a new project,” he’d tell them. “It’s so secret I can’t even tell you what that project is. I can’t tell you who you will work for…. What I can tell you is that if you accept this project … you will work nights, you will work weekends, probably for a number of years.
Nu sunt nici un fan al lui Jobs care, post-mortem, pare să fi devenit eroul unei generații întregi de yuppies. Dar e clar că omul a avut clarviziune și a intuit mai bine decât oricine ce vrea publicul:
Some people say, ‘Give the customers what they want.’ But that’s not my approach. Our job is to figure out what they’re going to want before they do. I think Henry Ford once said, ‘if I’d asked customers what they wanted, they would have told me, ‘A faster horse!’’ People don’t know what they want until you show it to them. That’s why I never rely on market research. Our task is to read things that are not yet on the page.
Și un adevăr deprimant pe care abia acum începem să-l înțelegem:
When you’re young, you look at television and think: “There’s a conspiracy. The networks have conspired to dumb us down”. But when you get a little older, you realize that’s not true. The networks are in business to give people exactly what they want. That’s a far more depressing thought. Conspiracy is optimistic! You can shoot the bastards! We can have a revolution! But the networks are really in business to give people what they want. It’s the truth.
Sursa foto: Flickr, superstrikertwo.